A practical guide to designing logos and brand identities, from first meeting with a client to the finished mark
How great logos are made
David Airey, an independent graphic designer who specializes in brand identity, built a large audience through his popular design blogs. In this book he explains how a logo and a brand identity are actually created, from understanding a client's needs to developing ideas, sketching, refining and presenting the final design.
Who will enjoy it
Graphic design students, freelance designers and business owners who want to understand how strong logos and brand identities are developed.
What you will get
A clear, practical and inspiring guide to designing logos and brand identities, full of real case studies, sketches and advice on working with clients.
Logo Design Love Facts: Pages, Genre and Setting
Genre
Nonfiction · Logo design · Branding · Graphic design
Length
240 pages · ≈ 7 h
More about this book
The first part explains why brand identity matters and what makes a logo memorable, simple and lasting. Airey then walks through the design process: writing a design brief, researching the client and the market, sketching many ideas by hand, and refining the strongest concepts. He shows how well-known designers have tackled real projects, with sketches and early drafts that reveal how a final mark took shape.
Later chapters deal with the practical side of the job, including working with clients, presenting ideas and handling feedback. The book offers thirty-one practical tips for creating logos that last. The writing is friendly and direct, and the many examples make the principles easy to understand. Experienced designers will find some sections basic, but the case studies and business advice are useful at every level. This second edition is updated and expanded.
Practical, encouraging and well illustrated, a popular introduction to logo design. It is especially helpful for freelancers starting out, who need advice on both the creative work and the business of design. Students will also find the many sketches a useful reminder that strong ideas rarely arrive fully formed. About 240 pages in the second-edition Peachpit paperback.
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