Home › Nonfiction › Enchantment
The art of changing hearts, minds and actions
2011Fast paceLight
What it is about
Guy Kawasaki, a former Apple evangelist, explains how to enchant others instead of just persuading them. He writes about likability, trustworthiness and launching products. The book is practical and full of short examples.
Who will enjoy it
Entrepreneurs and marketers.
What you will get
A short book of tips.
Enchantment Facts: Pages, Genre and Setting
Genre
Nonfiction · Persuasion · Marketing · Influence
Length
256 pages · ≈ 7 h
More about this book
Characters
Guy Kawasaki.
Setting
Business and marketing.
What makes it different
A friendly guide to winning people over.
Feel
Upbeat, practical and quick.
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