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How small things can start social epidemics
2000Fast paceLight
What it is about
Malcolm Gladwell looks at how ideas, products and behaviors spread like viruses. He describes three factors: a few influential people, a sticky message and the context. His examples range from Hush Puppies shoes to a fall in New York crime.
Who will enjoy it
Readers who like popular social science.
What you will get
Some of its examples have been debated by researchers.
The Tipping Point Facts: Pages, Genre and Setting
Genre
Nonfiction · Social trends · Influence · Sociology
Length
301 pages · ≈ 9 h
More about this book
Characters
Malcolm Gladwell.
Setting
Cities, schools and marketing campaigns.
What makes it different
Gladwell’s first book, with his usual storytelling.
Feel
Fast, clever and readable.
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