Home › Nonfiction › Predictably Irrational
How hidden forces shape our decisions in surprising ways
2008Fast paceLight
What it is about
Behavioral economist Dan Ariely describes experiments that show people make irrational choices in predictable ways. He covers topics such as free offers, anchoring and social norms. The book is full of quirky studies.
Who will enjoy it
Readers who like pop psychology and economics.
What you will get
Some of the author’s later work has been questioned.
Predictably Irrational Facts: Pages, Genre and Setting
Genre
Nonfiction · Behavioral economics · Decisions · Experiments
Length
304 pages · ≈ 9 h
More about this book
Characters
Dan Ariely.
Setting
Labs and stores.
What makes it different
A lively book of experiments about decisions.
Feel
Funny, curious and quick.
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