Home › Nonfiction › The Brand Gap
A short illustrated book on how to bridge strategy and design in branding
2003Fast paceLight
What it is about
Marty Neumeier says brands fail when there is a gap between business strategy and creativity. He explains how to build a brand by focusing on differentiation. The book is a whiteboard-style overview with simple diagrams.
Who will enjoy it
Designers and marketers.
What you will get
A short book that reads quickly.
The Brand Gap Facts: Pages, Genre and Setting
Genre
Nonfiction · Branding · Design · Business
Length
208 pages · ≈ 6 h
More about this book
Characters
Marty Neumeier.
Setting
Marketing and design.
What makes it different
A visual, brief introduction to brand thinking.
Feel
Clear, crisp and visual.
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