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How small changes in the way choices are presented can improve decisions
2008Steady paceThoughtful
What it is about
Richard Thaler and Cass Sunstein argue that people can be steered toward better decisions by how choices are arranged, without removing freedom. They call this choice architecture. The book covers health, savings and organ donation.
Who will enjoy it
Readers who like economics and psychology.
What you will get
Thaler won the 2017 Nobel Prize in Economics.
Nudge Facts: Pages, Genre and Setting
Genre
Nonfiction · Behavioral economics · Choice architecture · Policy
Length
293 pages · ≈ 8 h
More about this book
Characters
Richard H. Thaler and Cass R. Sunstein.
Setting
Cafeterias, retirement plans and government.
What makes it different
A readable case for gentle, designed choices.
Feel
Clear, witty and practical.
Getting to Yes
The Black Swan
The Doors of Perception
Why We Sleep
Persepolis: The Story of a Childhood
Between the World and Me
Ways of Seeing
Incognito