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Influencer book cover

A guide to changing behavior in people and organizations

2007Steady paceHopeful

What it is about

Kerry Patterson and his co-authors show how to change habits in large groups by using six sources of influence. They draw on cases such as a campaign to wipe out a parasite and a program that reduced infections in hospitals. The book is a practical guide for leaders.

Who will enjoy it

Leaders and organizers.

What you will get

Co-written with Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler.

Influencer Facts: Pages, Genre and Setting

Genre

Self-help · Behavior change · Leadership · Influence

Length

336 pages · ≈ 10 h

More about this book

Characters

Kerry Patterson and four co-authors.

Setting

Communities, hospitals and companies.

What makes it different

A model for changing behavior with real cases.

Feel

Practical and clear.

About Kerry Patterson

Kerry Patterson2 books on Tori BooksAmerican author and corporate trainer. He is a co-author of Crucial Conversations.

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