
A guide to changing behavior in people and organizations
Kerry Patterson and his co-authors show how to change habits in large groups by using six sources of influence. They draw on cases such as a campaign to wipe out a parasite and a program that reduced infections in hospitals. The book is a practical guide for leaders.
Leaders and organizers.
Co-written with Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler.
Self-help · Behavior change · Leadership · Influence
336 pages · ≈ 10 h
Kerry Patterson and four co-authors.
Communities, hospitals and companies.
A model for changing behavior with real cases.
Practical and clear.