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Start with Why

by Simon Sinek

How great leaders inspire others by starting with purpose

2009Fast paceHopeful

What it is about

Simon Sinek argues that successful leaders and companies start by explaining why they do what they do. He calls this the Golden Circle and gives examples such as Apple and the Wright brothers. The book became popular in business and in a widely viewed talk.

Who will enjoy it

Leaders and managers.

What you will get

The Golden Circle is a simple framework, not a scientific theory.

Start with Why Facts: Pages, Genre and Setting

Genre

Self-help · Leadership · Purpose · Business

Length

256 pages · ≈ 7 h

More about this book

Characters

Simon Sinek.

Setting

Companies and leaders.

What makes it different

A simple model that explains inspiration.

Feel

Clear, upbeat and simple.

About Simon Sinek

Simon Sinek2 books on Tori BooksBritish-American author and speaker. Start with Why appeared in 2009.

Books Like Start with Why

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