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The autobiography of the auto executive who saved Chrysler
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What it is about
Lee Iacocca tells the story of his career at Ford, his firing by Henry Ford II and his role in rescuing Chrysler from near bankruptcy. The book was a huge bestseller in the 1980s. It is a classic of business memoirs.
Who will enjoy it
Readers who like business history.
What you will get
Written with William Novak.
Iacocca Facts: Pages, Genre and Setting
Genre
Nonfiction · Business · Autobiography · Auto industry
Length
352 pages · ≈ 10 h
More about this book
Characters
Lee Iacocca with William Novak.
Setting
Detroit and the auto industry.
What makes it different
A bestselling, confident business memoir.
Feel
Confident, direct and chatty.
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