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The Paradox of Choice

by Barry Schwartz

Why more options can make us less happy

2004Fast paceThoughtful

What it is about

Psychologist Barry Schwartz argues that too many choices cause stress and regret. He distinguishes maximizers, who need the best, from satisficers, who are satisfied with good enough. The book gives advice for making choices without being overwhelmed.

Who will enjoy it

Readers who feel overwhelmed by options.

What you will get

Some later studies found weaker effects.

The Paradox of Choice Facts: Pages, Genre and Setting

Genre

Nonfiction · Choice · Happiness · Psychology

Length

265 pages · ≈ 8 h

More about this book

Characters

Barry Schwartz.

Setting

Stores, careers and everyday decisions.

What makes it different

A clear argument that freedom of choice has a cost.

Feel

Clear, witty and practical.

About Barry Schwartz

Barry Schwartz1 book on Tori BooksAmerican psychologist and professor. The Paradox of Choice appeared in 2004.

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