Home › Nonfiction › The Art of Choosing
A psychologist explains how we make choices and why culture matters
2010Steady paceThoughtful
What it is about
Sheena Iyengar, who studies how people choose, describes experiments such as the jam study. She shows how choices differ across cultures and how they shape identity. She is blind, and she draws on her own life.
Who will enjoy it
Readers who like psychology.
What you will get
Some of her best-known studies have been debated.
The Art of Choosing Facts: Pages, Genre and Setting
Genre
Nonfiction · Choice · Culture · Psychology
Length
320 pages · ≈ 9 h
More about this book
Characters
Sheena Iyengar.
Setting
Labs, stores and many cultures.
What makes it different
A study of choice that includes culture and personal story.
Feel
Warm, clear and curious.
Outliers: The Story of Success
The Paradox of Choice
Flow
Like a Mother
Blink: The Power of Thinking Without Thinking
The Closing of the American Mind
Emotional Intelligence
Thinking, Fast and Slow