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How to change things when change is hard
2010Fast paceHopeful
What it is about
Chip and Dan Heath use the image of a rider on an elephant to describe the mind. They explain that to change behavior you must direct the rider, motivate the elephant and shape the path. The book uses stories from schools, companies and hospitals.
Who will enjoy it
Readers who want to change habits or organizations.
What you will get
Written by two brothers.
Switch Facts: Pages, Genre and Setting
Genre
Nonfiction · Change · Psychology · Behavior
Length
320 pages · ≈ 9 h
More about this book
Characters
Chip Heath and Dan Heath.
Setting
Companies, schools and communities.
What makes it different
A simple model of change with many stories.
Feel
Clear, upbeat and practical.
Give and Take
Memories, Dreams, Reflections
Emotional Intelligence
The Archetypes and the Collective Unconscious
Man and His Symbols
Outliers: The Story of Success
The Leadership Challenge
Stumbling on Happiness