
How great leaders inspire others by starting with purpose
Simon Sinek argues that successful leaders and companies start by explaining why they do what they do. He calls this the Golden Circle and gives examples such as Apple and the Wright brothers. The book became popular in business and in a widely viewed talk.
Leaders and managers.
The Golden Circle is a simple framework, not a scientific theory.
Self-help · Leadership · Purpose · Business
256 pages · ≈ 7 h
Simon Sinek.
Companies and leaders.
A simple model that explains inspiration.
Clear, upbeat and simple.