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How to build habit-forming products
2014Fast paceThoughtful
What it is about
Nir Eyal describes a four-step Hook Model: trigger, action, variable reward and investment. He uses examples from Twitter, Facebook and other apps. The book is written for product designers.
Who will enjoy it
Product builders and founders.
What you will get
It raises ethical questions about influencing user behavior.
Hooked Facts: Pages, Genre and Setting
Genre
Nonfiction · Product design · Habits · Technology
Length
256 pages · ≈ 7 h
More about this book
Characters
Nir Eyal.
Setting
Apps and tech companies.
What makes it different
A framework for how products shape habits.
Feel
Clear, practical and sharp.
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