
David J. Schwartz's 1959 self-help book was among Simon & Schuster's all-time paperback best sellers by 1982
David J. Schwartz's The Magic of Thinking Big was first published in 1959 by Wilshire Book Co in Chatsworth, California, and runs 228 pages. By the end of 1982 it was one of Simon & Schuster's all-time paperback best sellers, with 1,494,000 sales, according to a 1982 New York Times article. Simon & Schuster published an abridged edition, the Fireside Edition, in 1987, and a 2015 Simon & Schuster webpage reports over 6 million copies sold.
David J. Schwartz, a marketing faculty member at Georgia State University.
Self-help writing of the late 1950s.
Thomas J. Stanley, a fellow Georgia State marketing faculty member, wrote that Schwartz and the book motivated him to write The Millionaire Next Door.
Motivational.
Page count and cover shown for: Selected edition