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David J. Schwartz's 1959 self-help book was among Simon & Schuster's all-time paperback best sellers by 1982

The Magic of Thinking Big

by David J. Schwartz

1959228 pagesEasy readSteady pace
★ Best-selling self-help books, reported 6 million+ copies sold

A 1959 self-help paperback that kept selling for decades

David J. Schwartz's The Magic of Thinking Big was first published in 1959 by Wilshire Book Co in Chatsworth, California, and runs 228 pages. By the end of 1982 it was one of Simon & Schuster's all-time paperback best sellers, with 1,494,000 sales, according to a 1982 New York Times article. Simon & Schuster published an abridged edition, the Fireside Edition, in 1987, and a 2015 Simon & Schuster webpage reports over 6 million copies sold.

More about this book

Who

David J. Schwartz, a marketing faculty member at Georgia State University.

World

Self-help writing of the late 1950s.

What makes it different

Thomas J. Stanley, a fellow Georgia State marketing faculty member, wrote that Schwartz and the book motivated him to write The Millionaire Next Door.

Feel

Motivational.

See it on Amazon

Page count and cover shown for: Selected edition

Further reading

About the author

David J. Schwartz1 book on Tori Books